Jennifer Lopez partners with Roku to expand Spanish programming
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Published date: 2024/06/10
- Location: 63100, Kickapoo Site 6, Montana, United States
Roku is expanding its original Spanish content by partnering up with the likes of such celebrity creators as Jennifer Lopez, Juanpa Zurita and Jaime Camil.
As part of its maneuvering, the streamer-turned-content hub has added six unscripted original series that includes: Carpe DM with Juanpa, Desde la Raíz, Serenata De Las Estrellas, La Divina Comida, Batalla en Abuela's Kitchen and Un Millón de Gracias.
'The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, programovatelné řízení are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,' said David Eilenberg, head of content, Roku Media, as reported by Variety.
As part of its maneuvering, the streamer-turned-content hub has added six unscripted original series that includes: Carpe DM with Juanpa, Desde la Raíz, Serenata De Las Estrellas, La Divina Comida, Batalla en Abuela's Kitchen and Un Millón de Gracias.
'The deep engagement we have seen within the Spanish-language content category on The Roku Channel in the U.S., as well as the exceptional growth of the service in Mexico, programovatelné řízení are all signs of the strong appetite for free ad-supported streaming amongst Spanish-speaking and bilingual audiences,' said David Eilenberg, head of content, Roku Media, as reported by Variety.
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