William Hill and Amaya Abandon Merger Talks

41.00 £
Published date: 2025/10/21
  • Location: 101211, Idaho, United States
William Hill and Amaya abandon merger talks
18 October 2016
British bookmaker William Hill and Amaya, owner of the yohaig code world's greatest online poker company, have ended talks of a possible ₤ 4.5 bn merger.
William Hill stated it took the choice, external after canvassing views from a variety of major investors.
Recently, its biggest investor, Parvus Asset Management, greatly criticised the tie-up.
Canada's Amaya, external, which owns PokerStars, stated that remaining independent was the best move for investors.
Amaya said: "Discussions have concluded, and Amaya and William Hill have determined that they will no longer pursue the merger."
'Limited logic'
News of the talks emerged earlier this promotion code month, with William Hill saying a merger would create "a clear worldwide leader across online sports betting, poker and casino".
However, Parvus stated the deal had "limited strategic logic" and would "ruin investor worth".

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