Apple and Samsung Take Opposite Paths Toward a Cheaper Phone
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Published date: 2025/10/14
- Location: 48346, Patagonia, Utah, United States
Instead, the Galaxy A53 5G runs on Samsung's Exynos 1280 chip, which is said to be a middle-range processor with gaming performance similar to the Qualcomm Snapdragon 778G, according to blog SamMobile. That's the same chip inside the Galaxy A52S 5G, a variant of the A52 that launched in the United Kingdom last year. But the Exynos 1280 was built using a 5-nanometer manufacturing process just like the processor inside the iPhone 13 and Pixel 6. A smaller nanometer measurement typically means more transistors, which should result in more power and energy efficiency.
The iPhone SE allows Apple to reach shoppers with tighter budgets, who may have dismissed the company's pricier models in the past. And those iPhone SE owners may one day turn into AirPods owners or Apple Watch owners. They might subscribe to Apple Music or one of Apple's iCloud storage plans, too. In other words, the iPhone SE's appeal isn't really about the hardware -- it's an admission ticket to all things Apple.
The iPhone SE allows Apple to reach shoppers with tighter budgets, who may have dismissed the company's pricier models in the past. And those iPhone SE owners may one day turn into AirPods owners or Apple Watch owners. They might subscribe to Apple Music or one of Apple's iCloud storage plans, too. In other words, the iPhone SE's appeal isn't really about the hardware -- it's an admission ticket to all things Apple.
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