The Rise of Knitwear Trends Through Digital Platforms
213.00 £
Published date: 2025/09/23
- Location: 5924 Xn, Alaska, United States
Digital networks have revolutionized how style movements emerge and Women's Knitwear is no exception. What once took seasons to move from runway to retail now spreads in days through viral posts and influencer recommendations.
Designers and brands now pay close attention to what goes viral on social media—a cozy oversized knit worn by a popular influencer can lead to a surge in online demand overnight. Classic stitch designs, heavy ribbing, and colorful intarsia motifs have seen surges in popularity simply because they capture light and dimension beautifully on camera. The emphasis on aesthetics on digital feeds makes knitwear, with its tactile depth and intricate craftsmanship, especially well suited for digital exposure.
Consumers are also becoming more involved in the trend cycle—rather than waiting for seasonal catalogs, people now use social media to find inspiration and directly purchase items they see online.
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